The 2025 PRINT Awards celebrated outstanding achievements in advertising, editorial, annual reports, books, and brochures. The winning projects captivated audiences with bold visuals and innovative concepts, creating memorable connections with readers and customers.
In the professional advertising category, Design Army’s campaign for Morphe’s “Holiday Drama” took first place. The tongue-in-cheek approach and vintage TV soap opera inspiration brought a playful and dramatic flair to the holiday collection, enticing beauty enthusiasts with eye-catching visuals and witty product names.
Second place went to Morphe’s “Forbidden Collection,” a campaign that blended bold beauty with serpent-inspired symbolism for a Chinese New Year release. The design featured real-world visuals, AI enhancements, and custom typography, creating a lush and fantastical paradise that resonated with audiences.
AARP’s Movies for Grownups initiative secured third place with its website takeover ad campaign. By spotlighting award-winning films that cater to older audiences, the program aimed to promote age-inclusive storytelling and combat ageism in the entertainment industry.
In the professional annual reports category, Bruce Power’s “The Future is Nuclear” report claimed the top spot. The tactile design, vibrant palette, and atom-inspired icons symbolized innovation and connectivity, offering readers a sensory experience that highlighted the company’s core values.
The Ysleta del Sur Pueblo year-end report and the Hall Family Foundation annual report took second and third place, respectively, showcasing powerful narratives that honored heritage, resilience, and community impact.
Professional books in the covers and jackets category featured compelling designs that captured the essence of each story. From harrowing novels to speculative fiction, the winning entries combined typography, illustration, and symbolism to create visually striking book covers that resonated with readers.
The Regenerative Almanac project in the books’ entire package category stood out for its forward-thinking approach to design and storytelling. Imagining a world free from scarcity and competition, the project integrated ecological knowledge and cooperative governance to inspire intergenerational stewardship.
In the professional brochures and catalogs category, designs like the “Feast for the Soul” brochure and Neiman Marcus’s holiday book redefined traditional print materials with bold artistry and innovative layouts that elevated the storytelling experience.
Professional editorial projects showcased innovative approaches to magazine design and cover illustrations. From FIT’s exploration of creativity origins to Politico Europe’s visual storytelling on environmental issues, the winning entries engaged audiences with thought-provoking content and captivating visuals.
The PRINT Awards recognized the power of design to inform, inspire, and connect across various industries, setting a high standard for creativity and innovation in visual communication.
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