Swiggy has unveiled One BLCK, an exclusive premium membership program designed to redefine convenience for its users. This program, tailored for discerning customers, offers a range of exclusive perks to elevate the Swiggy experience to a new level of luxury and efficiency.
Members of One BLCK can enjoy faster food deliveries with an On-Time Guarantee, as well as complimentary cocktails, drinks, or desserts at select partner restaurants through Swiggy Dineout. Additionally, they have access to top-tier customer care agents for personalized and priority support.
In addition to these benefits, One BLCK members receive all the advantages of the existing Swiggy One program, including unlimited free deliveries on food orders and Instamart, along with exclusive discounts on food delivery and dining.
Furthermore, One BLCK members can take advantage of partnerships with leading brands like Amazon Prime, Hotstar, Hamleys, and Cinepolis. To mark the launch, members will receive a complimentary Yatra Prime membership, exclusively available to One BLCK subscribers.
Phani Kishan, Co-founder and CGO of Swiggy, expressed excitement about the introduction of Swiggy One BLCK, emphasizing its focus on providing an enhanced experience for users seeking the highest levels of service, convenience, and exclusive privileges from Swiggy.
Available at an introductory price of Rs 299 for a three-month plan, One BLCK will be gradually rolled out to select users across India. Current Swiggy One members also have the option to upgrade to this new premium membership.
Since the inception of Swiggy One in 2021, premium users have been observed to spend three times more than non-members. With the introduction of One BLCK, Swiggy aims to not only enhance the customer experience but also drive growth across its various services, including food delivery, Instamart, Dineout, and Genie.
By offering this exclusive membership, Swiggy is setting a new benchmark for premium memberships in the industry, catering to the needs of users who value speed, reliability, and personalized care, thus enhancing their overall experience with the platform.
As Swiggy continues to innovate and cater to the evolving demands of its customer base, the launch of One BLCK signifies the company’s commitment to providing exceptional service and luxury to its discerning clientele, setting a new standard in the on-demand convenience platform industry.
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