Monique Amoroso, a Warrnambool resident, recently launched a new party supplies and event store named Hey Boo on Liebig Street. Embarking on this venture marked a significant shift for Amoroso, who initially operated her business from home before the pandemic altered her trajectory.
Despite the challenges posed by lockdowns, Amoroso observed a persistent demand for special occasion items. Consequently, she transitioned her business online, focusing on custom party and gift products to meet evolving consumer needs during the pandemic.
As restrictions eased, Amoroso resumed in-person event styling services on weekends. However, with her daughter entering school, she recognized the need to revamp her business model. This realization led to the inception of Hey Boo, inspired by her affectionate nickname for her daughter, Portia.
Hey Boo’s inventory boasts a diverse range of party supplies, including decorations, DIY balloon garland kits, gifts, and greeting cards. Additionally, Amoroso plans to introduce a click-and-collect service for helium balloon bunches through her website.
The store also offers prop rentals such as cake stands, backdrops, and easels, alongside sales of wedding guest books and planners. Transitioning from a home-based setup to a physical store has allowed Amoroso to cater to a broader clientele seeking quality party decorations and wedding essentials.
Amoroso’s journey into the events industry was inspired by her involvement in organizing family celebrations like her sister’s wedding and her daughter’s parties. Initially trained in primary school teaching, she discovered a passion for DIY crafting, prompting her to delve deeper into event styling.
Highlighting the dynamic nature of event planning, Amoroso emphasized the creative freedom it offers, with trends constantly evolving. She finds joy in assisting clients in curating memorable events, alleviating the pressure associated with hosting by ensuring a cohesive theme and aesthetic.
For Amoroso, the essence of event planning lies in fostering a culture of celebration and togetherness. She believes in the importance of cherishing life’s joys amidst challenges, advocating for a balanced focus on the positive aspects of life.
As the economic landscape evolves, Amoroso anticipates a shift towards DIY event solutions as individuals seek cost-effective alternatives. Her store, Hey Boo, not only caters to the growing demand for event supplies but also serves as a hub for creative inspiration and personalized party essentials.
Amoroso’s foray into the party supplies market reflects a broader trend of individuals seeking unique and customizable options for their events. Hey Boo’s presence in Warrnambool’s bustling main street adds a touch of creativity and convenience to the local event planning scene, offering a one-stop shop for all party needs.
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