Fashion Week A/W 2012 invitations were more than just pieces of paper; they were creative expressions that set the tone for the upcoming shows. Kenzo’s vibrant invitation pack, complete with a yellow-tipped paint stirrer, kicked off Paris Fashion Week with a burst of color.
Maison Martin Margiela took a unique approach by sending out an unassuming keychain that revealed show details with a press of a button. Akris transformed humble sugar paper into a sculptural invitation mimicking the giant walls models emerged from at the show.
Comme des Garcons added a twist to its black and white aesthetic with a deliberately blurred font. Chanel’s textured card featured a mini plastic print of a futuristic crystal cave, teasingly revealed with a panelled overlay for the after-party invitation.
Balmain opted for a subtle gold color-edged invitation, while Roger Vivier’s multi-layered paper invite unfolded to showcase intricate die-cut Parisian landmarks. Vivienne Westwood embraced counterfeiting by using a £50 bill graffitied with ‘London’ for her invitation.
Designers like Burakuyan and Christian Dior played with textures and colors to create visually appealing invitations. Céline designed a giant-sized fold-out poster trend book, while Dries Van Noten’s invitation played with contrasts using a thick matt white embossed surface and a glossy black layer.
Yves Saint Laurent’s invitation stood out with a charming tissue-paper-lined envelope and meticulous handwriting. Marc Newson’s K-01 camera launch event details were cleverly packaged in an envelope resembling traditional camera film packaging.
From Loewe’s rubberized card to Miu Miu’s weighty lacquered Plexiglas sheet, each invitation reflected the brand’s aesthetic. Louis Vuitton’s leather luggage tag and Haider Ackermann’s fluid calligraphy-style printing added distinctive touches to their invitations.
Hermès presented a white folder with a cloth-lined floral invitation card and a stamped RSVP card. Stella McCartney’s silver foil envelope contained a thick grey card edged with pink neon and ‘Stella’ sparklers. Roland Mouret’s invitation was tied with a velvet bow, while Cesare Paciotti featured a sketch of a stiletto on the glossy card.
Givenchy’s elegant invitation pack included a limited-edition print, and Giambattista Valli’s invitation showcased a pleasant clash of pink and red tones. Viktor & Rolf opted for an oversized card, and Gucci’s dark indigo card featured a velvet floral pattern and foil-blocked type.
SW1’s launch collection invitation and Prada’s purple canvas-lined envelopes indicated a shift towards digital-themed invitations. Fendi’s textured offering revealed a graphic stitched binding, and Valentino’s wax paper invitation cleverly revealed show details when pressed against another paper.
Versace’s matte black card with a mirrored finish and Mary Katrantzou’s hologram effect pencils added a modern touch to the invitations. Margaret Howell, Meadham Kirchhoff, and Roksanda Ilincic experimented with colors, textures, and illustrations to create unique invitation experiences.
Louise Gray’s QR barcode-themed invitation and Acne’s graphic debossed font showcased a blend of technology and design. Peter Pilotto’s digital floral print and Alexander Wang’s glossy typographic finish kept things simple yet impactful.
Rodarte’s play on embossing and debossing techniques, Victoria Beckham’s fuss-free textured card, and Tommy Hilfiger’s burgundy leather cards all reflected the designers’ aesthetics. Reed Krakoff’s felt-covered invitation and Marc by Marc Jacobs’ typography against a black background added subtle yet distinctive elements to their invitations.
Theysken’s Theory’s sealed envelopes and Acne’s pearlised finish demonstrated a mix of simplicity and sophistication. From high fashion to emerging designers, each invitation was a carefully crafted preview of the creativity and innovation awaiting at the Fashion Week shows.
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